Understanding engagement requires insight from all touch points and channels. It also needs backing up with top-notch customer data analysis delivered in real time.
On Thursday 6th June, we’ll be discussing a number of ways to monitor engagement; delivering more effective, results-driven marketing that drive return on investment.
We’ll be discussing how mobile applications can be used to improve engagement with your customers, your membership base and even internal staff on the day; here are a few statistics that’ll provide some indication of the difference a mobile application has made for some of our existing customers:
With vast experience working for top media outlets including the BBC and Sky, Paul now works at Brunel Univeristy where he is an advocate for further integration between industry and HE.
Ben joined Sterling in August 2018 as Digital Managing Director. Prior to Sterling, he was director at Fitzrovia – a professional IT support and solutions provider based in London.
Working in conjunction with national membership bodies, HE establishments and public sector organisations, Jack’s focus is on providing solutions that enable marketeers to do more. He has delivered a wide array of solutions including software applications as well as personalised print publications.
The youngest of the team! But not to be underestimated, after completing his Business diploma at college he arrived at Sterling to learn from the best. Charlie will be discussing the importance of communication and what it really takes to engage with a younger audience.